Alice Hollander's Marketing Plan

Week One

• Enter property into MRIS (Multiple Listings) System.
• Enter property into my personal website, www.AliceHollander.com
• Stage every room and space in the home.
• Leave fact sheet at home for buyers and agents.
• Schedule a virtual tour for my property.
• Prepare advertising for 5 + full pages every week: 

        Full-Page Picture Listing Ad, Capital

        Full-Page Picture Listing Ad, Maryland Gazette

        Full-Page Picture Listing Ad, Crofton Crier

        Full-Page Picture Listing Ad, Bowie Blade

        Full-Page New Homes Ad, Sunday Capital

        Full-Page Picture Listing Ad, Bay Times

        Full-Page Picture Listing Ad, Star Democrat

        Full-Page Picture Listing Ad, Dorchester Star

        Full-Page Picture Listing Ad, Times Record

        Full-Page Picture Listing Ad, Kent Co. News

        Full Page Color Picture Ad, Home Buyers Journal

        Full Page Color Picture Ad, Chesapeake Homes Journal

• Schedule a broker open house and give feedback from agents to owner.
• Install a "For Sale" sign outside the property and directional signs for further visibility.
• Send out "Just Listed" cards to the neighborhood.

Week Two

• Contact owners throughout week concerning showing appointments and feedback.
• Set up target marketing with letters and follow up telephone calls.
• Restock fact sheets at property.
• Continue advertise and market.
• Mail "Open House Invitations."
• Conduct an open house.
• Report to owners of open house activity.

Week Three

• Contact owners regarding feedback and showings.
• Plan additional marketing strategy for the following week.
• Continue to advertise and market.

Week Four Through the Sale of Home

• Talk to owners regarding feedback and showings.
• Discuss marketing plans.
• Maximum marketing and advertising.
• Restock fact sheets to property